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ginkgo biloba
Skip itSoft demand (-28.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,441.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay£211K£211K/yr · 152K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.05avg listing price — sweet spot $15–$100
Price range
Bad£3.37–£18.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-28.7%90-day search growth — must beat 0% to launch