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gingerbread candle
Skip itSoft demand (-54.1% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great451.5avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.73avg listing price — sweet spot $15–$100
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£15K£15K/yr · 45K searches
Growth
Bad-54.1%90-day search growth — must beat 0% to launch
Price range
Bad£6.96–£13.22cheapest to priciest tracked listing — scored on the share inside $15–$100