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gillette labs razor blades
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible£25.49avg listing price — sweet spot $15–$100
Price range
Great£11.08–£64.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£684K£684K/yr · 571K searches
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+19.9%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,364.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand