64
gillette beard trimmer
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible£24.45avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Price range
Great£5.63–£80.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+71.5%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,768.57avg incumbent reviews — the moat a new listing must climb
Market size
Okay£129K£129K/yr · 133K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Signals Out of Stock