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gentle iron
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Good£279K£279K/yr · 206K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,970.56avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.28avg listing price — sweet spot $15–$100
Growth
Bad-28.8%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.65–£14.23cheapest to priciest tracked listing — scored on the share inside $15–$100