53
friend candle
Worth a lookShows low returns (0.5%), but prices mostly outside the sweet spot ($4.18–$13.74) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Review moat
Great136.98avg incumbent reviews — the moat a new listing must climb
Competition
Great25%top-5 click share — an open shelf
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.77avg listing price — sweet spot $15–$100
Growth
Bad-18.4%90-day search growth — must beat 0% to launch
Market size
Bad£30K£30K/yr · 69K searches
Price range
Bad£4.18–£13.74cheapest to priciest tracked listing — scored on the share inside $15–$100