46
fresh linen essential oil
Skip itSoft demand (-47.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,801avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.00avg listing price — sweet spot $15–$100
Market size
Bad£55K£55K/yr · 167K searches
Price range
Bad£3.33–£15.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-47.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand