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freeze gel
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£268K£268K/yr · 166K searches
Growth
Okay+15.7%90-day search growth — must beat 0% to launch
Price range
Okay£1.69–£22.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.55avg listing price — sweet spot $15–$100
Review moat
Bad4,929.5avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand