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frankincense
Skip itA small market ($61K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Price range
Okay£3.42–£21.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,277.23avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.10avg listing price — sweet spot $15–$100
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Market size
Bad£61K£61K/yr · 117K searches
Signals Low Review Barrier