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fragrance oil
Skip itSoft demand (-54.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Review moat
Good1,461.47avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.38avg listing price — sweet spot $15–$100
Market size
Bad£35K£35K/yr · 122K searches
Price range
Bad£3.33–£15.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-54.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand