51
foot support
Worth a lookShows low returns (1.5%), but a small market ($39K/yr) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Okay+10.5%90-day search growth — must beat 0% to launch
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,234.53avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.91avg listing price — sweet spot $15–$100
Market size
Bad£39K£39K/yr · 171K searches
Price range
Bad£1.93–£16.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand