61
foot spa
Launch itA $1.3M/yr market growing +14.6% this quarter with returns at 1.0% — clears our launch bar.
Avg price
Incredible£27.94avg listing price — sweet spot $15–$100
Returns
Great1.0%return rate — above 5% kills the launch gate
Market size
Great£1.3M£1.3M/yr · 1.5M searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great£5.08–£53.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Growth
Okay+14.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,305.85avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse