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food scales calorie counting
Skip itSoft demand (-24.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great£18.57avg listing price — sweet spot $15–$100
Price range
Good£5.16–£39.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£287K£287K/yr · 243K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad82%top-5 click share — a locked-up shelf
Review moat
Bad24,301.25avg incumbent reviews — the moat a new listing must climb
Growth
Bad-24.2%90-day search growth — must beat 0% to launch