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folic acid
Skip itPrices mostly outside the sweet spot ($3.00–$8.47) — this niche doesn't clear our bar today.
Conversion
Incredible20.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Good£514K£514K/yr · 481K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay3,357.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-18.9%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf
Avg price
Bad£5.24avg listing price — sweet spot $15–$100
Price range
Bad£3.00–£8.47cheapest to priciest tracked listing — scored on the share inside $15–$100