39
folate
Skip itSoft demand (-13.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,874.57avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.70avg listing price — sweet spot $15–$100
Price range
Okay£3.43–£18.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£97K£97K/yr · 89K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-13.8%90-day search growth — must beat 0% to launch