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47

foil blankets

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Prices mostly outside the sweet spot ($1.74–$14.97) — this niche doesn't clear our bar today.

Market size 26Growth 70Conversion 97Competition 19Returns 99Price range 0Avg price 17Brand share 34Review moat 64Quality gap 25

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible15.6%

search→purchase rate — share of searches ending in a sale

Growth

Good+52.1%

90-day search growth — must beat 0% to launch

Review moat

Good931.53

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Market size

Okay£109K

£109K/yr · 113K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad77%

top-5 click share — a locked-up shelf

Avg price

Bad£6.17

avg listing price — sweet spot $15–$100

Price range

Bad£1.74–£14.97

cheapest to priciest tracked listing — scored on the share inside $15–$100