50
fluoride toothpaste
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($0.78–$13.27) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Okay£260K£260K/yr · 539K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Okay2,753.48avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Avg price
Bad£4.13avg listing price — sweet spot $15–$100
Price range
Bad£0.78–£13.27cheapest to priciest tracked listing — scored on the share inside $15–$100