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fluoride mouthwash
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible23.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Price range
Okay£1.95–£22.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£124K£124K/yr · 68K searches
Review moat
Bad6,617.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.79avg listing price — sweet spot $15–$100
Growth
Bad-22.4%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand