45
flossers
Skip itPricing outside the sweet spot ($5.37 avg) — this niche doesn't clear our bar today.
Conversion
Incredible19.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Price range
Okay£2.15–£20.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,658.96avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
Market size
Bad£63K£63K/yr · 61K searches
Avg price
Bad£5.37avg listing price — sweet spot $15–$100