56
floss sticks dental
Worth a lookShows searches that convert (18.0% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible18.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Good£766K£766K/yr · 982K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,294.15avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Avg price
Bad£4.34avg listing price — sweet spot $15–$100
Price range
Bad£2.15–£7.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand