57
floss brushes
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.9%search→purchase rate — share of searches ending in a sale
Market size
Incredible£2.3M£2.3M/yr · 2.2M searches
Competition
Great29%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-9.1%90-day search growth — must beat 0% to launch
Review moat
Bad19,462.35avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.08avg listing price — sweet spot $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad£2.88–£10.66cheapest to priciest tracked listing — scored on the share inside $15–$100