50
flavoured toothpicks
Worth a lookShows low returns (0.1%), but soft demand (-41.1% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Review moat
Good676.91avg incumbent reviews — the moat a new listing must climb
Avg price
Good£11.98avg listing price — sweet spot $15–$100
Price range
Okay£6.27–£22.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay£130K£130K/yr · 145K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-41.1%90-day search growth — must beat 0% to launch
Signals Low Review Barrier