45
flame diffuser
Skip itSoft demand (-62.6% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great297.07avg incumbent reviews — the moat a new listing must climb
Avg price
Great£17.69avg listing price — sweet spot $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Price range
Good£7.97–£32.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Returns
Good2.7%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£7K£7K/yr · 57K searches
Growth
Bad-62.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand