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fish oil liquid
Skip itSoft demand (-26.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£21.27avg listing price — sweet spot $15–$100
Price range
Great£8.80–£47.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,946.88avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£81K£81K/yr · 51K searches
Growth
Bad-26.4%90-day search growth — must beat 0% to launch