50
first aid kit travel
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($2.54–$14.56) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Growth
Good+54.5%90-day search growth — must beat 0% to launch
Market size
Good£334K£334K/yr · 534K searches
Review moat
Okay1,666.67avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad£7.43avg listing price — sweet spot $15–$100
Price range
Bad£2.54–£14.56cheapest to priciest tracked listing — scored on the share inside $15–$100