48
firm toothbrush for adults
Skip itPricing outside the sweet spot ($5.16 avg) — this niche doesn't clear our bar today.
Conversion
Incredible19.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good1,112.4avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£148K£148K/yr · 149K searches
Price range
Okay£1.14–£20.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Avg price
Bad£5.16avg listing price — sweet spot $15–$100