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finger tape
Skip itPrices mostly outside the sweet spot ($1.74–$10.70) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Review moat
Good747.3avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Market size
Bad£80K£80K/yr · 111K searches
Avg price
Bad£6.08avg listing price — sweet spot $15–$100
Price range
Bad£1.74–£10.70cheapest to priciest tracked listing — scored on the share inside $15–$100