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fibre powder
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.3%search→purchase rate — share of searches ending in a sale
Market size
Great£1.4M£1.4M/yr · 493K searches
Avg price
Great£15.63avg listing price — sweet spot $15–$100
Price range
Good£4.89–£34.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,391.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-10.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand