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fertility
Skip itA concentrated shelf (top 5 take 74% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.79avg listing price — sweet spot $15–$100
Review moat
Okay2,564.71avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.00–£20.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Okay£109K£109K/yr · 91K searches
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf