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fertility supplements
Skip itA concentrated shelf (top 5 take 76% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£356K£356K/yr · 389K searches
Avg price
Okay£10.98avg listing price — sweet spot $15–$100
Review moat
Okay3,074.79avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.75–£20.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand