61
false teeth
Worth a lookShows beatable incumbent ratings (2.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible2.7★avg incumbent rating — lower means beatable quality
Avg price
Incredible£39.03avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Market size
Great£1.0M£1.0M/yr · 922K searches
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,600.79avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
Price range
Bad£4.32–£468.71cheapest to priciest tracked listing — scored on the share inside $15–$100