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face wax
Skip itA concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.9%search→purchase rate — share of searches ending in a sale
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Market size
Good£455K£455K/yr · 415K searches
Review moat
Bad5,244avg incumbent reviews — the moat a new listing must climb
Price range
Bad£2.56–£18.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Avg price
Bad£6.48avg listing price — sweet spot $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Signals Quality Gap