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eyebrow wax
Worth a lookShows low returns (0.2%), but soft demand (-13.1% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Market size
Okay£248K£248K/yr · 326K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Okay2,347.28avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.56–£19.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.76avg listing price — sweet spot $15–$100
Growth
Bad-13.1%90-day search growth — must beat 0% to launch
Signals Quality Gap