60
eye vitamins
Launch itA $986K/yr market growing +13.8% this quarter with returns at 0.0% — clears our launch bar.
Conversion
Incredible19.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible£25.00avg listing price — sweet spot $15–$100
Price range
Great£8.58–£56.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great£986K£986K/yr · 200K searches
Review moat
Good1,340avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.8%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand