51
eye patch
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($2.76–$15.99) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Market size
Okay£188K£188K/yr · 329K searches
Review moat
Okay3,761.68avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Avg price
Bad£5.87avg listing price — sweet spot $15–$100
Price range
Bad£2.76–£15.99cheapest to priciest tracked listing — scored on the share inside $15–$100