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eye drops
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.5%search→purchase rate — share of searches ending in a sale
Market size
Great£1.9M£1.9M/yr · 1.4M searches
Price range
Okay£2.55–£26.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,593.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad70%top-5 click share — a locked-up shelf
Avg price
Bad£7.94avg listing price — sweet spot $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand