40
expanding floss
Skip itPrices mostly outside the sweet spot ($2.48–$13.62) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,035.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Avg price
Bad£6.27avg listing price — sweet spot $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Market size
Bad£61K£61K/yr · 76K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad£2.48–£13.62cheapest to priciest tracked listing — scored on the share inside $15–$100