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evening primrose oil
Worth a lookShows low returns (0.1%), but soft demand (-10.7% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Market size
Good£566K£566K/yr · 388K searches
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay1,563.39avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.23avg listing price — sweet spot $15–$100
Price range
Okay£5.79–£19.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.7%90-day search growth — must beat 0% to launch