55
estrogen tablets for women
Worth a lookShows low returns (0.0%), but soft demand (-18.1% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good751.32avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.80avg listing price — sweet spot $15–$100
Price range
Good£6.47–£27.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Good£333K£333K/yr · 486K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-18.1%90-day search growth — must beat 0% to launch