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estrid razor
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Growth
Good+46.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£5.29–£26.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.42avg listing price — sweet spot $15–$100
Market size
Good£330K£330K/yr · 345K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,615.36avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Out of Stock