54
estrid razor blades refill
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+44.8%90-day search growth — must beat 0% to launch
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Market size
Good£359K£359K/yr · 559K searches
Price range
Good£4.99–£26.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,630.77avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.74avg listing price — sweet spot $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals Out of Stock