47
epipen
Skip itA small market ($53K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great424.96avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+9.0%90-day search growth — must beat 0% to launch
Avg price
Okay£10.08avg listing price — sweet spot $15–$100
Price range
Bad£5.94–£17.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£53K£53K/yr · 146K searches