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ensure
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible£31.19avg listing price — sweet spot $15–$100
Price range
Great£11.18–£63.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Review moat
Great395.32avg incumbent reviews — the moat a new listing must climb
Market size
Great£1.1M£1.1M/yr · 408K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand