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enemas at home
Skip itA concentrated shelf (top 5 take 85% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,570avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.92avg listing price — sweet spot $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Price range
Okay£4.26–£18.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£91K£91K/yr · 91K searches
Competition
Bad85%top-5 click share — a locked-up shelf