36
empty capsules
Skip itPrices mostly outside the sweet spot ($3.03–$13.18) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,831.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Avg price
Bad£7.63avg listing price — sweet spot $15–$100
Market size
Bad£74K£74K/yr · 100K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Price range
Bad£3.03–£13.18cheapest to priciest tracked listing — scored on the share inside $15–$100