48
emergency blanket
Skip itPrices mostly outside the sweet spot ($1.74–$14.97) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Review moat
Good912.43avg incumbent reviews — the moat a new listing must climb
Growth
Good+29.1%90-day search growth — must beat 0% to launch
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.38avg listing price — sweet spot $15–$100
Market size
Bad£66K£66K/yr · 104K searches
Price range
Bad£1.74–£14.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Out of Stock