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elbow splint
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good517.06avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Price range
Good£6.86–£24.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£11.95avg listing price — sweet spot $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Returns
Okay3.5%return rate — above 5% kills the launch gate
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Market size
Bad£50K£50K/yr · 60K searches