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elbow ice pack
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Growth
Great+89.8%90-day search growth — must beat 0% to launch
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.55avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£6.03–£25.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,796.12avg incumbent reviews — the moat a new listing must climb
Market size
Bad£25K£25K/yr · 32K searches
Brand share
Bad100%top-5 brand share — brand-locked demand