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effervescent multivitamins
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Market size
Good£722K£722K/yr · 573K searches
Review moat
Good865.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.62avg listing price — sweet spot $15–$100
Price range
Bad£4.30–£17.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-23.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand