49
ear candles
Skip itPrices mostly outside the sweet spot ($4.25–$15.75) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible17.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good£316K£316K/yr · 238K searches
Review moat
Good1,470.38avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Avg price
Bad£7.78avg listing price — sweet spot $15–$100
Growth
Bad-15.7%90-day search growth — must beat 0% to launch
Price range
Bad£4.25–£15.75cheapest to priciest tracked listing — scored on the share inside $15–$100